York U Bookstore App
A mobile app designed to create a personalized experience for students for the purpose of purchasing and reselling course supplies through the York University bookstore.
update coming soon.
User Centred Design:
Prototyping and Usability
November 2017, 3rd Year
The current York University bookstore website provides a poor user experience as the features and information are disorganized, counterintuitive, and inefficient. The problems we experienced included:
Main features were hard to locate and too deep within the system.
Does not cater to specific user needs.
Information is presented in a long, boring, and static manner.
Typography lacks consistency.
Key information is not prioritized.
Ineffective use of visual space.
APPROACHING THE PROBLEM
Evaluated bookstore environment to devise new framework for interactive experience (AEIOU analysis).
Developed initial requirements for the system.
Created use cases to demonstrate main features of system.
Defined goals for user experience and interface.
We wanted to expedite the process of locating course materials by synchronizing students’ existing account information (enrolled courses & required supplies). In doing so, products relevant to individual students would be prioritized as recommendations on the home screen.
Additionally, our goal was to provide an interactive platform for students to exchange course materials and to receive peer-to-peer academic help.
Completed an ethics review.
Created consent forms for participants.
Formed a pre-interview questionnaire.
Wrote a script for our six use cases.
Coded findings using descriptive, analytic, and process code.
Constructed a final overall list of solutions.
INSIGHTS aND fINDINGS
Through the analysis of our user testings, we discovered several problems with our prototype design, stemming heavily around the language chosen resulting in a misleading navigation.
Textbook Exchange section
Users expected the posting for the Textbook Exchange to be under said section, however we first placed it under the Sell heading. The lack of placement of an addition button in the Textbook Exchange category confused the users on how to add new books. To solve this, we gave the Textbook Exchange more hierarchy in the navigation and also added an option to add new books in said section.
When wanting to enter the Account page, the system did not allow the user to click on their icon to link them to their account. This forced the user to scroll down farther to access their account, which was unnecessary, so we made the icon the main access point to the Account page. We also switched the icons of purchase history (originally on the top of the page) with messages (originally on the bottom of the page), to give the messages higher priority.
Most confusion that occurred from our users centered around the vernacular of our navigation. For example, the Textbook Exchange was previously referred to as Classifieds. Students did not understand the naming convention which led to hesitation in navigating.
FINAL KEY FEATURES
Login & Home Screen
Synchronization with one's student account at login allows for a personal experience, where automatic suggestions are made based on the program and courses the students are enrolled in. This eliminates the student's need to explore the app deeply, creating a quick and effortless experience for the student.
Students are provided with a straightfoward detailed explanation of their past orders, including shipping status.
Students here are provided with the opportunity to sell and purchase books, at a discounted price, to and from other students through the textbook exchange section.